• Competitor analysis (examining the strengths and weaknesses of competitor products for benchmarking purposes)
• Design audit (complete product health check focusing on usability, performance, producibility, desirability, profitability and differentiation)
• Product feasibility (evaluating the creative, technical and commercial potential of new product design concepts
• Safety standards (international safety and performance guidelines to which all products must be designed)
• intellectual property (innovations, designs, names, images and other creative works that can be protected in law
• Technology transfer (converting research and development findings into useful new products and processes)
• Research & development (discovering ground-breaking scientific knowledge to advance products and processes)
• Concept creation (developing a range of innovative design ideas to meet a specific project brief)

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