• Concept refinement (developing a selection of concepts into more detailed product design sketch proposals)
• Ergonomics & styling (shaping the product around the user and their environment to maximise usability and desirability)
• Visualisation (high quality sketch, rendered or animated representation showing how the final product would look)
• Sketch modelling (temporary 3D models to help explore aspects of the design that are not visible from 2D sketches)
• Usability testing (measuring the ease with which consumers can learn to use the new product effectively)
  materials & processes (selection and application of appropriate engineering materials and manufacturing techniques)
• Design detailing (refining the design in terms of form, function, user interface, surface finish, colour, branding, manufacture and assembly)

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